Jul 31, 2022
In Welcome to the Forum
Getting an SEO certificate doesn’t necessarily mean that you learned anything useful. It just means that you learned something. So don’t let the allure of a certificate cloud your judgment when learning SEO. If the syllabus doesn’t look helpful, don’t bother. SEO certifications only teach you theory, not practical skills If you want to become an SEO expert, my advice is to start a website as soon as possible after learning the basics of SEO. That’s because knowing the theory only gets you so far. Getting your hands dirty and trying to rank a website will teach you more than an SEO certification. SEO certifications take a lot of time Look at the length of Google’s Digital Marketing certification above: there are 14 hours of material. That’s not a negligible amount of time to spend on SEO certification. There’s an opportunity cost here as you could spend that time building and ranking a website. As I said above, that’s probably a better use of your time if you already know the basics of SEO. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. SEO certifications usually focus on the basics There are probably some SEO certifications that deep-dive into one area of SEO like keyword research or technical SEO, but the ones I came across were quite basic. That isn’t a bad thing if you’re new to SEO, but there are faster ways to learn the basics, such as our beginner’s guide to SEO or our short ‘SEO for beginners’ video course. SEO certifications are often just marketing ploys Passing an SEO certification gets you a certificate (and sometimes a badge, too). You can show this off on your resume, LinkedIn profile, website, wherever. That raises brand awareness for the creator of the SEO certification. I think this is why many of them are easy to pass. Passes lead to brand awareness. What’s the best SEO certification? After researching countless SEO certifications and taking three of them, my opinion is that there is no ‘best SEO certification.’ I can’t recommend any of the ones I completed—at least not for the certification alone. If I were judging these ‘certifications’ for their course content, it would be a different story. Each of the ‘certifications’ I took had well-produced videos, explained concepts well, and shared accurate SEO knowledge overall. Google’s SEO Fundamentals certification had annoying background music and looked a bit dated, but that’s a minor point.