Jun 11, 2022
In Welcome to the Forum
The simplicity and ease of use of products is a view that bulk sms service WeChat has always adhered to. Since its launch, WeChat has been extremely cautious every time it adds new functions, and does not want to break the essence of its "efficiency tool"; but recently, the public accounts that occupy half of WeChat's content ecology have been moving frequently; from paid articles, watching, and related reading , Album modules to shuffle the chronological order. Behind the bulk sms service dazzling update, there is an anxiety that cannot be hidden. Different content platforms have emerged one after another, and Toutiao has become the biggest competitor of Tencent Daily. Other market formats continue to rise, and users have limited time, and the time left for public accounts to be assigned to daily activities is gradually decreasing; they obviously prefer short and smooth content, such as short videos. 2. Creators cannot survive without exposure The bulk sms service WeChat public account is centralized and head-to-head. The top big V basically holds most of the platform's traffic, and the platform traffic cannot be reasonably allocated. At the beginning, WeChat did not have its own considerations for content distribution. Although a personalized recommendation algorithm was added after the revision, the degree was still weak; a lot of resources were concentrated and bulk sms service solidified in the head, and it was difficult for newcomers to survive. Content that is high-quality and appealing to users is not easy to be quickly discovered by users. The content exposure is reduced, the cost of acquiring traffic for new content producers is increasing, it is becoming more and more difficult to increase fans, Initialization is difficult, and new and retention bulk sms service cannot keep up – undoubtedly killing enthusiasm and causing creators to fail. The cold-start recommendation algorithms of other content platforms allow trumpeters to gain a certain amount of traffic; as long as the content is high-quality and attracts users, new creators can survive and attract fans. As a result, newcomers have rushed to platforms with more friendly recommendation mechanisms, and WeChat public accounts are gradually losing the next creative era. 3. Inefficient matching of content bulk sms service with users As a social product, WeChat's content ecology is basically based on social relationships; sharing in the circle of friends and chat sessions have become the main channels for information interaction. However, with the superposition of WeChat social relations and the growth of the number of friends, the difficulty of obtaining high-quality content from the circle of friends and conversations naturally increases, and the inefficiency is inevitable.