Apr 07, 2022
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importantmake it authoritative. There are two different levels of quality google looks at for authority: 1) the content itself should be well-written, and 2) the content should be written or reviewed by subject matter experts. The expertise and authority of a site increases company employee list its quality. Make sure the content on your site is created or edited by people who are knowledgeable in the field. For example, providing expert or experienced sources can help users understand the expertise of articles. Representing a well-established consensus in pages on scientific topics is good practice if such a consensus exists. google search engine optimization (seo) getting started guide trust what does it mean to have a trustworthy site? In its seo starter guide, google states: users feel comfortable visiting your site if they believe it is trustworthy. A site with a good reputation is trustworthy. Cultivate a reputation for expertise and reliability in a specific area. Provide information company employee list about who publishes your site, provides content, and their purposes. Shopping and other financial transaction websites should have clear and satisfactory customer service information to help users solve problems. News sites should provide clear information about who is responsible for the content. The use of appropriate technologies is also important. If a payment page does not have a secure connection, users cannot trust the site. Each of these recommendations gives us clues on how to create a trustworthy site and brand: be an expert both online and offline, focus on customer service and accountability, make sure transactions are protected. As mentioned earlier, there are other things involved as well. Like brand sentiment. Brand sentiment can help google understand what kind of company employee list business you are, beyond who you say you are. To learn more, read about sentiment as a signal of confidence. Final thoughts these five main categories – on-page, off-page, server-level, rankbrain influence and eat – cover most of what we do in seo.