If you are relatively new to PPC, you may E-Commerce Photo Editing not think much about website design. Instead, you're more likely to focus on ad groups, ad messaging, conversion tracking, and more. After all, what does your website design have to do with PPC performance anyway? In fact, there are quite a few. It's not just what your website looks like. Performance E-Commerce Photo Editing is also important. Getting qualified users to click on your ad is an important first step in a paid search program, but everything that happens after that click is just as important. Also, if users don't like what they see and experience when they visit your site or landing page, your PPC campaign will perform poorly.
This post outlines some of the ways website E-Commerce Photo Editing design can affect your PPC program. 1. Responsiveness We live in the mobile world. People may have stored online activities for laptops and desktops (shopping, etc.) just a few years ago, but today many of these activities are performed on mobile devices such as tablets E-Commerce Photo Editing and phones. .. advertisement Continue reading below The percentage of mobile and desktop visitors varies. But even B2B businesses (often the last holdout of the "people don't visit our site on mobile" type of thinking) are seeing more mobile visitors. Previously, having a mobile-enabled website was the gold standard for mobile usability.
Not so anymore. Today, visitors want a responsive E-Commerce Photo Editing site. Unlike mobile-friendly sites, the content of responsive websites is dynamic. Images and content blocks can be rearranged on the page depending on the screen size displayed. This way, it's easy to view and navigate. Usability is adversely affected if the website does not E-Commerce Photo Editing respond. Also, if it is not easy to use, users are more likely to get frustrated and go elsewhere. And all that effort you put into your advertising campaign is wasted. 2. Page speed Page speed is another design-related factor that can have a significant impact on your PPC program.