Station B, as the settlement of Generation Z, attracts young people with two-dimensional content products. In the future, the form of station B will still be grim. If there is to be a new development of Station B, some product changes need to be made. Bilibili, the English name Bilibili, or another more commonly used abbreviation - Station B, is a well-known video website. Ten years ago in 2009, China already had a number of video sites such as Youku, Tudou, Kuliu.com, etc. Station B precisely aimed at the emerging second-dimensional culture in China, providing a video-based carrier for the second-dimensional group. exchange platform. After 10 years of development,
Station B has now developed into the largest two-dimensional community in China, but it is not limited to this. Many people say that Station B will become China's YouTube. Wait, why is it station B instead of Youku, iQiyi and Tencent Video? The latter three phone number list obviously have a much larger monthly life. Youtube is actually a video website based on UGC (user-generated content), and although the three websites of You Aiteng are large, their main content is PGC content, such as TV series, movies and variety shows. In fact, these three are more like Netflix. The only big video websites in China that mainly focus on UGC video content are Station B, Xigua Video, Douyin and Kuaishou,
but the latter three are mainly short videos. Therefore, at present, there is only one website like Youtube in China, Station B. In Bilibili's introduction to himself, he positioned himself like this: a cultural community where Chinese young people gather. Station B should not only be a video site like Youtube, but also a community platform for young people to exchange interests. In recent years, judging from a series of actions such as adding new divisions, opening channels, and increasing the proportion of non-two-dimensional content at station B, station B is developing in this direction. This article will analyze the B station APP from four aspects: product, market, user, and function, and give some optimization suggestions. This article will analyze the following aspects: