The rise of short videos has brought new possibilities to e-commerce. In recent years, e-commerce has begun to encounter traffic bottlenecks. Short video live broadcasts have accidentally created a new cooperation model of traffic + e-commerce, allowing both traffic platforms and e-commerce platforms to successfully break through when they reach the industry ceiling. Douyin is obviously not satisfied with being a single traffic carrier, and cooperation with e-commerce platforms has gradually become the norm for Douyin, but the rapid development of e-commerce live broadcasts makes Douyin want to end up doing e-commerce in person. However, before the live broadcast e-commerce, there is Taobao and then Kuaishou is not weak. The infrastructure construction required by e-commerce is insufficient, and Douyin is insufficient. In this case, the future of Douyin live broadcast e-commerce has become a suspense.
Both e-commerce and traffic platforms encounter bottlenecks With the rapid development of the domestic Internet industry, the competition in Fax List the e-commerce market is becoming more and more intense. According to the 2019 ranking of Chinese e-commerce companies exclusively released by Dolphin Think Tank, the top four retailers in terms of GMV market share are Tmall 50.1%, 26.51%, Pinduoduo 12.8%, and Suning Tesco. 3.04%. Since 2012.
Tmall has occupied more than 50% market share of China's e-commerce market for 8 consecutive years, and has steadily occupied "half of the country" of the domestic e-commerce market; market share is between 20% and 30% most of the time. , and continued to show a trend of steady growth, firmly occupying the second position; Pinduoduo began to show "jumping" growth since its rise, and gradually entered the top three in the domestic e-commerce market, while has been growing steadily. Period, living in the fourth. Although the market share of various e-commerce platforms in recent years has changed, the general pattern has stabilized.