Have changed from period to period. Note that the CTR is up 38%, but this data aggregates search and display, so we don't really know what is driving this change. Screenshot from Optmyzr.com. A cause tree that shows why conversions in an account have changed from period to period. Note that the CTR is up 38%, but this data aggregates search and display, so we don't really know what is driving this change. Screenshot from Optmyzr.com. Note that a CTR difference was part of it. But we all know that the
CTR on search and display is very different, so this story doesn't make sense until we get out of both networks. We can now see how the CTR has changed fax number list when searching, information that we can actually do something with. The same cause tree as above, but now excluding data from the Google Display Network. Now we see that the CTR has only increased by 3.15% instead of 38%, so most of the CTR gains come from GDN.
This segmented data tells us a more useful story, specifically that an increase in relevant impressions was a bigger factor in the overall increase in conversions on search results pages. The same cause tree as above, but now excluding data from the Google Display Network. Now we see that CTR only increased by 3.15% instead of 38%, so most of the CTR gains came from GDN. This segmented data tells us a more useful story, specifically that an increase in relevant impressions was a bigger