With the name of social e-commerce, plus some concept explanations and publicity of big V, big brands are more confident to join. The concept of social e-commerce is magical. As long as there is interpersonal relationship and sharing, it becomes social e-commerce. It is also divided into member social e-commerce, small program social e-commerce, micro mall social e-commerce, IP social e-commerce, brand social e-commerce, content-based social e-commerce, sharing social e-commerce, self-operated social e-commerce, S2B2C Model social commerce. This makes people dizzy, and they all come to play with concepts. I was also confused by these concepts before, and I didn't understand the essence at all. Of course, these concepts may be needed by media, investment, and stories. Except for WeChat, which is a real social e-commerce, the others are pseudo-social e-commerce.
Adding a function to invite friends, is it social e-commerce? Adding an invitation to friends and sending a red envelope of 5 yuan is social e-commerce? Adding a group group has a discount, is it social e-commerce? Add a bargain and get it for zero yuan, which is social e-commerce? To be a small program, to be a micro-mall, is it social e-commerce? If you are a content entrepreneur and add a mall to sell goods, how can you become a social e-commerce business? If there is no social e-commerce, I will not do invitations, do not do fission activities, do not develop small programs, and do not develop malls? Could it be that if I am a content entrepreneur and a community Phone Number List person, I can't sell goods? Pinduoduo, Jingdong Discount, Xiaohongshu, etc. can only be regarded as pseudo-social e-commerce.
Maybe people themselves do not think they are social e-commerce, they are all promoted by you. 6. Why can micro-businesses exist for a long time? There is a huge demand crowd, there are many brands that provide resources, there are mature communication carriers, convenient payment methods, and a mature logistics industry chain. The market size is large enough to greatly help employment and stability. As a new retail solution, the advantages outweigh the disadvantages. The micro-business model belongs to old wine in new bottles and is very easy to accept. Through the above analysis, we know why micro-business can exist for a long time. Although the micro-commerce industry can be recognized, bad brands and agents that break the rules should be banned.